THE activia challenge
The Activia Challenge is a successful global campaign that Danone runs annually or semi-annually for its popular yogurt brand. Activia is a brand popular with suburban middle-aged women and often associated with digestive health. For their 2017 Challenge they wanted to attract a younger, more urban market, so working as a team with a Senior Copywriter we developed concepts and created layouts for the final site.
The challenge was to develop and execute digital components of the 2017 Activia Challenge, using the new brand positioning. Together we developed a website with multiple pages, forms and dashboard, a social media strategy, as well as accompanying emails. With Activia having launched a campaign in the fall of 2016 about women being their worst critic, we worked with that messaging to promote positive change from starting from within.
©2025 REBECCA MCINTOSH